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Blog Boss U
Module 0: Blog Boss Coffee Chat
Course objectives + goals
Facebook Support Community
Module 1: Your Big Picture Blogging Strategy
Blog Boss Focus Strategy
Let's Talk Money: Monetization Strategies
Understanding the Customer Journey + Sales Funnel
Befriending Your Target Audience (19:42)
Your Competition, How Do You Deal With That? (17:39)
Refining Your Blog Niche: What If You're Multi-Passionate?
Naming Your Blog
Refining Your Message
Structuring Your Blog
Module 2: Navigating Wordpress Like a Pro (Tech Trainings)
How to Start a Blog on the Best Platform (4:00)
Installing Wordpress (2:07)
General Settings (3:59)
Creating Categories for Your Blog (3:11)
Adding a New Blog Post (12:26)
Installing New Plugins + Recommended Plugins (1:53)
Adding a Menu for Simple Navigation (4:18)
Do you really need a sidebar? (13:01)
Creating a User Profile to Stay Top of Mind (4:47)
Module 3: Branding Your Blog
How much does branding matter?
Identifying Your Brand Inspiration (20:00)
Creating Your Brand Style Guide (51:14)
Creating Graphic Templates For Your Blog (12:10)
Stock Photography + Blog Aesthetics
How to Find Stock Photos Your Readers Vibe With (6:39)
Module 4: Wordpress Themes Made Easy
Free vs. Paid Themes: Which Route Should You Go? (3:33)
Shopping for a Wordpress Theme (16:21)
The Best Wordpress Theme (6:18)
Tech tutorial: Customizing a Paid Wordpress Theme (15:47)
Tech Tutorial: Customizing a Free Wordpress Theme (Vertex) (16:23)
The Three Pages You Need on Your Blog (7:43)
Module 5: Creating Epic Content That Attracts Fans
How to Use Your Blog For Your Small Business (16:40)
Creating EPIC Content (21:39)
Writing Click-worthy Headlines (10:59)
Why Emotional Headlines Matter (11:40)
Structuring Blog Posts (10:32)
Brainstorming Viral Blog Post Ideas (16:42)
Creating a Boss Content Plan
Writing Blog Posts That Sound Human
Checklist: Before You Hit Publish on Every Blog Post
Blog Post SEO Demystified (6:23)
How to Become a Writing Machine (17:03)
How to Use Grammarly as Your Personal Editor (6:27)
Module 6: Intro to Email List Building + Reach Your Audience Whenever You Want
Why List Building?
Coming Up With an Idea For Your Freebie (with Worksheets!) (16:41)
Cheatsheet: 45 Freebie Ideas!
Advanced Strategy: How I Got 114 Subscribers With 1 Freebie in a Week
Tech Tutorial: Creating a Freebie in Canva (22:12)
Tech tutorial: How to Set Up an Opt-in Form on your Blog Using Mailerlite (15:17)
Tech Tutorial: How to Set Up an Autoresponder Sequence in Mailerlite (12:19)
Active Campaign Walkthrough (12:35)
Tech Tutorial: How to Create a Opt-in Form in Leadpages (35:53)
Tech Tutorial: How to Send a Newsletter in Active Campaign (35:53)
Bonuses
My Secret Weapon to Getting Stuff Done: Editorial Calendar Template (16:11)
Launch Your Blog (9:23)
How to Drive Massive Traffic to Your Blog With Pinterest + Workbook
Creating Viral Pins (39:28)
How to Use Google Search to Generate More Blog Post Ideas (6:27)
Success Stories
Share Your Success Story + Inspire Bloggers!
Adding a Menu for Simple Navigation
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